// about

I built my own
company first. That's
the whole résumé.

In 2018 I started B&G Trading with no outside money. By 2021 it had done $4,042,782, hit a $453,794 peak month, and been acquired. I built every growth system in it personally: paid acquisition, CRM, SEO, email, and ops. Nobody handed me a playbook, so I wrote one.

George Banda
// how I got here

I started in enterprise sales. Four years at Auction Technology Group, first as an account manager and implementation specialist, then running the US heavy equipment and agriculture division. That's where I learned what a real pipeline looks like and how fast a bad one falls apart.

Then I went and built my own. B&G Trading was a B2B wholesale marketplace for liquidated name-brand apparel sourced straight from major retailers. I did the sourcing, the ads, the CRM, the email, the hiring, and eventually the exit. Thirteen people, 50,000 subscribers, $50K a month in ad spend that had to pay for itself every month.

After the acquisition I co-founded Skale Media in San Diego and started doing the same work for other founders. $12M+ in attributable client revenue since. Somewhere in there I realized the hardest part of every engagement had stopped being strategy and started being engineering, so I went and got certified properly: Stanford, Wharton, IBM, Nvidia, Vanderbilt, Anthropic.

Now I write the Python, architect the agents, and run the funnel. Same person, all three layers. That's the part clients tell me is hard to find.

// timeline
2013 to 2017Auction Technology GroupAccount Manager and Implementation Specialist, then Sales Manager, US Heavy Equipment & Agriculture Division.
2018 to 2022B&G TradingFounder & Director. $0 to $4M+, 13-person team, acquired in 2021.
2022 to 2024NWOT OutletFractional CMO & AI Engineer. Brick-and-mortar to $3.3M online in under 30 months.
2022 to nowSkale MediaCo-Founder & AI Engineer. San Diego agency. $12M+ attributable client revenue.
2023 to nowGold Tier StructuresFractional CMO & AI Engineer. 275% average YoY growth, 20+ person team.
2024 to 2025Goldie Locks® · Barnsley FernAI Engineer and RevOps builds. Agentic RAG in production, insurance lead-gen infrastructure.
// how I work

Four things you
can count on.

Clients tell me the reason they stay is that I answer the question they asked, quote a number, and then do the thing. That's not a philosophy, it's just how I'd want to be treated.

01

Numbers are exact

Dollar amounts, timelines, and terms spelled out. Never "we can work something out."

02

You work with me

Not an account manager, not a junior. I keep the client list small on purpose.

03

No pressure, ever

I'll honor a quote whenever you're ready. If the timing's wrong, the timing's wrong.

04

I build, not advise

Hands on the keyboard. You get working systems, not a deck and a retainer.

// off the clock

Outside, mostly.

I'm based in San Diego with my wife and our dog. Fly fishing in Montana, riding when I get the chance, and open water whenever it's close. I studied abroad in Finland and got a philosophy degree before any of this, which explains more about how I think than the certifications do.

Fly fishing in Montana Riding in Montana Cliffs of Moher, Ireland Great Lakes shoreline Shoreline with the dog
// education

The full certification list lives on Credentials.

Stanford University
School of Engineering · Mastering Generative AI for Product Innovation
The Wharton School
Executive Education · AI for Business
San Diego State University
BA Philosophy · Minor, International/Global Studies
Copenhagen Business School
Specialization · Strategic Management & Innovation
Johns Hopkins University
Specialization · Advanced Project Management & Leadership
Tampere University, Finland
Undergraduate study abroad · International/Global Studies

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30 minutes, no pitch deck. Tell me where you are and I'll tell you what I'd do about it.

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