// services

What I build,
and how you buy it.

Three disciplines, one engine. You can hire me for the whole thing as a fractional CMO, or for one layer if that's the only piece that's broken. I'll tell you honestly which one you actually need on the first call.

01

Go-to-Market Strategy

Most of the time the product is fine and the story is the problem. I define who you're actually for, what to say to them, and where to say it, then put a 90-day roadmap against it so it's a plan and not a deck.

Every message I write follows one shape: Problem, Mechanism, Result. If a claim can't survive that structure, it doesn't ship.

ICP definition and segmentation
Positioning and messaging architecture
Channel selection and campaign design
90-day roadmap with owners and dates
Paid, SEO, email, and outbound at scale
02

Revenue Operations

This is the layer nobody wants to pay for and every company needs. If you can't see which touch created the deal, you're guessing with your ad budget. I rebuild the CRM so the numbers are trustworthy, then hold sales and marketing to the same definitions.

Lead scoring runs on a Fit × Intent model, so reps work the right accounts instead of the newest ones.

CRM architecture and migration
Fit × Intent lead scoring
Unified funnel design, marketing to close
Cross-team SLAs and handoff rules
Multi-touch attribution and pipeline reporting
03

AI Engineering & Automation

I write the Python and architect the agents myself. That matters, because an AI layer built on a broken funnel just automates the mess faster. I build these after the first two layers are solid, and they run in production, not in a demo.

Recent example: an agentic RAG system serving 50K+ monthly visitors and deflecting about 65% of support tickets.

Agentic AI systems, end to end
Voice and text AI agents
RAG over your product and policy docs
Lead enrichment and meeting intelligence
Pipeline monitoring and content personalization
// how to hire me

Three ways in.

I keep a small number of clients at a time, because I'm the one doing the work. Pricing depends on scope, and I'll quote it exactly on the call. Whatever I quote, I'll honor it whenever you're ready to move.

Engagement 01

Revenue Audit

Two weeks. I go through your funnel, CRM, stack, and numbers, then hand you a written plan of what I'd fix and in what order. You can run it yourself or hire me to run it.

Fixed fee · 2 weeksBest for: "something's leaking, I don't know where"
Engagement 02 · most common

Fractional CMO

I own your revenue engine. Strategy, ops, and the AI layer, built and run by me, with the team plugged in. This is how Gold Tier Structures went from a solo founder to 20+ people.

Monthly retainer · 90-day minimumBest for: $1M to $20M ARR, founder-led
Engagement 03

AI Build

A scoped AI system: an agentic support layer, a voice agent, a RAG assistant over your docs, or enrichment and pipeline monitoring. Built, deployed, documented, and handed over.

Project fee · 4 to 12 weeksBest for: teams with the funnel already working
// the first 90 days

Ninety days to a working engine.

Days 1 to 14AuditFunnel, CRM, stack, and numbers. I tell you plainly where the leaks are and what I'd build first.
Days 15 to 60BuildPositioning, channels, CRM architecture, scoring, and the first AI agents in production.
Days 61 to 90ScaleAttribution live, SLAs in place, budget scaling against real ROAS. Then we decide what's next together.
// good fit
Founder-led B2B, DTC, or SaaS between $1M and $20M ARR A product that already sells, with a messy or invisible funnel Someone who wants systems built, not slides delivered A team that can execute once the architecture exists
// probably not
Pre-product or pre-revenue, still looking for the offer Looking for a media buyer to run ads on someone else's strategy Wants AI added on top of a funnel nobody has measured Needs a full in-house team, not one operator

Not sure which one you need? Ask me.

30 minutes, and I'll tell you straight. If the audit is all you need, I'll say that instead of selling you a retainer.

Book the strategy call