Pricing, commitment, scope, and fit, answered the way I'd answer them on the call. If something here rules me out for your situation, that's useful information for both of us. How the retainer runs day to day is on Working with me.
You get one senior operator who owns your revenue strategy and your AI, and builds the systems, not an account manager routing work to junior people. I'm in your CRM, your ad accounts, and your funnel directly. Agencies usually sell you a channel. I'd be looking after the whole go-to-market motion and the reporting behind it.
It's scope-dependent, with packages starting at $2,500 a month. Where you land depends on how many channels and brands are in play, not on hours. I'll tell you on the call which one your scope actually fits, and I'd rather size it right than undersell it and renegotiate in month three.
90 days minimum. That's not a lock-in, it's how long it takes to build something worth measuring. The first 30 days are foundations, and if you cut it at 60 you've paid for the setup and left before the return. After 90 it's month to month.
A marketing director at $120K costs you closer to $150K once you add benefits and payroll tax, and you're betting on one person's skill set. For a fraction of that you get someone who's built and exited a company, scaled paid acquisition to $50K a month, and builds the AI systems too. If you need daily execution across a big team, hire. If you need the strategy and the systems to be right, this is the better trade.
I bill by scope, not hours. You get the outcome we agree on, and I build automation so the repetitive work runs without me. If you want to sanity-check it, the scopes I take on run somewhere between 45 and 75 hours of real work a month depending on the package, but I'd rather be measured on pipeline than on a timesheet.
Days 1 to 14 are the audit: funnel, CRM, stack and numbers, ending in a written plan of what to fix first. Days 15 to 60 are the build: positioning, the channels that fit your buyer, CRM architecture, tracking, scoring and the first AI agents. Days 61 to 90 we scale what's converting and cut what isn't, with attribution live. You'll have a reporting view from week three, not month three. The whole method, with diagrams, is on the Method page.
Depends on your sales cycle and whether there's existing pipeline. Paid and outbound show signal in 30 to 60 days. SEO and content take 4 to 6 months to compound. What I can promise inside the first month is that you'll know your real numbers, which is often the part that's missing at the start.
I do the work. I've built every growth system I've sold personally: websites, paid acquisition, CRM, SEO, email, outbound. Where it makes sense I bring in a specialist and direct them, but you're not paying me to produce slide decks. Hands on the keyboard.
Yes, and I build them myself. That includes marketing sites, landing pages, and full Shopify storefronts, like a 1,000+ product store for NWOT Outlet and a 500+ product storefront with a 3D structure customizer for Gold Tier Structures. The difference is that I build the site as part of the engine, not as a standalone project: positioning decides what goes on the page, and tracking, CRM, and automation are wired in from day one, so every visit shows up in the pipeline.
That usually makes this work better. I run the strategy and build the systems, they execute against a clear plan instead of guessing. Most in-house marketers I've worked with are capable people who've never been given a real go-to-market architecture to work inside of.
Yes, 100% remote, based in San Diego. Every system I build is designed to be operated remotely, so nothing in the work depends on me being in a room. I'm also fully bilingual, so Spanish-speaking markets and teams are no issue.
Concrete examples: an agentic support system for a hair care brand that deflected about 65% of tickets across 50,000 monthly visitors. Outbound enrichment that let one manufacturer work 30,000 contacts a month. Lead scoring, meeting intelligence, pipeline monitoring. It's infrastructure that removes headcount you'd otherwise have to hire, not content generation.
Across 70+ founder-led businesses, I've scaled B2B manufacturing (275% average YoY growth, deals from $15K to $250K+), e-commerce ($3.3M online in under 30 months at 6 to 8× ROAS), and SaaS. I've also built and exited my own company, so I've sat in your chair. If your model is genuinely outside what I've done, I'll tell you on the call rather than take the retainer.
“George took the time to understand our needs, and produced a well designed and highly functional website. Communication was always clear and timely, and any requested changes were addressed promptly and effectively.”
20 minutes, no deck. Bring the messy version of the problem and I'll share how I'd think about it.